2024 Trade Show Statistics

·        The perception of a brand that is not represented at an event falls by 5%, even for global brands.

·        Trade shows help increase brand recognition by 76%.

·        Nearly half (46%) of the attendees at a trade show are in senior management positions.

·        A vast majority (82%) of the trade show attendees have the authority to make purchasing decisions.

·        74% of consumers are more likely to buy a product later after seeing it at a trade show.

·        Trade show attendees tend to share their experience with more than six people.

·        Converting a trade show lead is 38% less expensive than relying on sales calls alone.

·        Among Fortune 500 companies, 14% reported a 5:1 return on investment (ROI) from their trade show exhibitions, meaning they earned $5 for every $1 spent.

·        71% of small and medium-sized enterprises (SMEs) won business using face-to-face networking at trade shows.

·        93% of trade show attendees consider trade shows to be an essential part of their buying process.